- Limited Market Share
- Quality Concerns - Internal and External
- Partners and Distributors
- Doubledown on our key pillars. Farmer, Partnerships.
- Diversify our product portfolio
- focus on E-Commerce and Retail
- Expand demographic from B2B to include B2C.
- Cost Allocation Solution (+75% margin)
- Food Service disrupted
- Obstacle to launch programs or grow in new regions
- Stalls all around
- Retail & E-commerce Focus
- Social media efforts to drive retail volume
- Engage with the end-consumer with targeted ads
E-Commerce Internal & External
- Enter the E-commerce market with Silver Waters
- Introduce Silver Waters as a product from the Craftsman Farmers of Skuna Bay
- Ultimately bridging the Skuna Bay association by the end of 2020, and where appropriate synchronize with Grieg plans.
And in conjunction use it as a stepping stone to introduce Grieg's association with Skuna Bay